Find out who your brand
really is — together
Find out who your brand
really is — together
Your brand is more than a logo. It’s a story waiting to be told — and an identity ready to resonate.
Archetypes help you uncover it.
SCIENCE IN BRANDING
What’s behind
every unforgettable brand?
Jungian archetypes unlock instant emotional bonds.
Used in branding, they turn scattered messages into timeless, magnetic stories.
FAMOUS EXAMPLES
Why archetypes matter
Archetypes make your brand instantly recognizable.
The Hero - Nike
Brands that embody the Hero inspire through courage, determination, and mastery. They invite people to overcome limits, face challenges, and become their best selves. Think Nike: Just do it isn’t just a slogan — it’s a call to action.
The Magician - Apple
The Magician transforms the ordinary into the extraordinary. These brands promise insight, vision, and innovation that feels almost effortless. Like Apple, they turn complex technology into intuitive magic that reshapes how we live.
The Caregiver - Dove
Caregiver brands lead with empathy, protection, and trust. They support, comfort, and empower. Dove embodies this by redefining beauty through care, inclusion, and emotional presence — always putting people before promises.
You don’t pick your archetype.
You uncover it.
It’s not about choosing a label. It’s about discovering what already lives inside your brand — with the people who shape it every day.
That’s why archetypal discovery should be a shared process.
Not a personality quiz. A guided ritual.
Not solo. Collaborative.
Not random. Rooted.
What is
NUMENA for?
Define a consistent brand identity
Clarify tone of voice, visual mood, and core value
Align teams and stakeholders
Run faster, deeper client discovery
Build the foundation for naming, websites, and brand systems
Want to see it in action?
Interactive preview or demo video section
“Watch how a complete brand archetype is born in under 4 minutes.”
Who’s using NUMENA
“We used NUMENA during our rebranding kickoff. In 24 hours we had a shared direction — strategic, emotional, and inspiring.”
Brand consultants
Design educators
Agencies & freelancers
Early-stage startups
Teams rebranding together
Get your archetype
Receive an AI-powered brand archetype, based on Jungian principles.
Clear. Actionable. Shareable.
Start now, get 10 free credits on us.
No credit card needed. Just your curiosity
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