We turn your brand identity into an operating system.
Brand strategies end up as 80-page PDFs nobody reads. Marketing teams run on gut feeling. The brand voice changes with every new hire. Competitors all look the same.
One path, three steps
Each step is priced, scoped and timed. You can stop after any of them.
2 hours · €1,200 + VAT. Two hours to find out who your brand really is. Up to 6 stakeholders, fixed agenda, one-page synthesis within 48 hours. Fully credited toward the Audit within 30 days.
3 weeks · €4,200 + VAT. Workshop, analysis, report and debrief. You leave with a structured brand token set, ready to be executed by a platform, not interpreted by a designer.
On scoping. The system becomes every touchpoint: design system, content and channels executed on Ekitai from your token set. Delivered by Ekitai only.
What the Audit delivers
Five deliverables, one report, one debrief.
Mapped on the 12 Jungian archetypes, with the tensions between them made explicit.
Do's and don'ts your team can apply the next morning, not adjectives.
Where your competitors sit on the archetypal axis, and where the gap is.
Ten executable recommendations, prioritised.
Archetypes, voice attributes and rules in a structured, machine-readable format. The input for Evolution.
Applied to Loquis
Loquis is an audio storytelling platform with 8M+ points of interest worldwide. Brand Spirit was applied to its repositioning, from archetypes to token set. Full case study coming soon.
Who it is for
Three kinds of buyer, one requirement: you want the output used, not filed.
You run brand work for clients and want a method with a name, a price and a deliverable you can resell.
You own the brand internally and need the team to stop guessing at voice and positioning.
You are repositioning and need a foundation that survives the next three hires.
Runs on Numena
Numena is the brand archetype platform behind every Brand Spirit engagement. Want to explore archetypes on your own first? Numena is open to you.
Thirty minutes, one honest answer
No deck, no pitch. We look at your brand and tell you which step makes sense.